I OH YOU was founded in 2009 after four teenage housemates received final notice on their overdue gas bill that they couldn’t pay off. In a last ditch attempt to raise the funds, the friends threw a house party, invited some bands to play and charged a small fee for entry. The 200 capacity party (including a few members of the local police force) resulted in the housemates raising enough money to cover their utility bills for the next quarter. The friends quickly realised that throwing parties (and later releasing records for their friend’s bands) would be the easiest way to keep the gas on.
Since 2009, I OH YOU has developed into a much loved record label, tour promoter, blog and management company – working with artists such as Violent Soho, SOHN, Hot Chip, DZ Deathrays, DMA’S, Totally Enormous Extinct Dinosaurs, Royal Blood, Lapsley, Shamir, City Calm Down and many more – while achieving the heights of #1 records, ARIA and AIR Awards, gold records and sold out national tours.
The gas is still on.